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This privacy policy lets you know how Normal Bicycles, LLC (“Normal Bicycles” or “we” or “us) collects and shares information on our website at www.normalbicycles.com. This policy also covers your choices regarding the sharing of your information.

Your privacy on the Internet is important to us.  As part of the operation of this site, we gather certain types of information about users.  We want you to know the types of information we collect and what we do with it.

We collect two types of information from visitors: personal data (like your name and email address); and aggregate data (like how many visitors have visited this site today).

Personal data we collect and why we collect it

We collect personal data that you provide for purposes including, but not limited to:

  • Fulfilling requests for products, services or information
  • Tracking and confirming online orders
  • Delivering products
  • Providing customer service
  • Offering new products and services
  • Improving the effectiveness of our website, our marketing endeavors and our services and offers
  • Conducting research and analysis
  • Sending marketing communications
  • Tracking and verifying compliance with our policies as well as federal, state and local laws
  • Performing other business activities as needed, or as described elsewhere within this Policy

Comments

Any personally identifiable information you submit on a bulletin board, blog, chat room, comment about a product, or any other public forum on this website can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We recommend that you do not provide your name, e-mail address or any other personal information. Please note that if you choose to do so, it is at your own risk and you accept full responsibility for those posts and any consequences that may arise from posting this information.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

If you submit a contact form on our site we collect information for the purposes described in the form.  We use MailChimp to track and store this personal information.  See MailChimp’s privacy policy here.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Tracking Technologies and Cookies

Our website uses technologies like cookies, tags, scripts and logs to capture details specific to your browsing patterns when you visit our website pages. We use analytics packages like Google Analytics to make sense of this data and understand how users interact with our site. None of the information collected is personally identifiable. Users who wish to opt out of Google Analytics can learn how to do so by visiting the following site.

Advertising Cookies

As you browse Normal Bicycles, advertising cookies will be placed on your computer so that we can understand what you are interested in.   Our display ad partner then enables us to present you with retargeting advertising on other sites based on your previous interaction with Google.com, Facebook.com and/or Instagram. The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number.

Google Analytics

We use Google Analytics to collect information about your internet use. For example, how often you visit our site, the pages you visit, and what other Sites you may have visited prior to coming to our site. We use Google Analytics to gain insights into how our services are used and to help us improve our products and services. We do not combine the information collected using Google Analytics with Personal Data. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our website, the cookie cannot be used by anyone but Google. For more information on how Google collects and processes your data, visit https://www.google.com/policies/privacy/partners/.  You can prevent Google Analytics from using your information by opting out at this link: https://tools.google.com/dlpage/gaoptout.

Do Not Track: Currently the Service is not designed to respond to “Do Not Track” signals sent from your browser.

Who we share your data with

We do not sell, trade, rent or otherwise provide your personal data to third parties without prior permission from you, provided however, that third parties does not include our subsidiaries, affiliates, licensees, partners, website hosting partners or other parties who assist us in operating this site. We may, however, share your data in an aggregate format, as well as aggregate usage information, with third parties for both advertising and promotional purposes. Further, we cooperate with all law enforcement inquires, and with all third parties, to enforce their intellectual property or other legal rights.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

We keep your information for as long as you have an account with or are otherwise an active customer of Normal Bicycles. Once you delete your account or no longer use our products and services, we will only keep your information as needed to fulfill our legal obligations, resolve disputes, enforce our agreements, or take other actions permitted by law.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

We do not view or store your credit card information. This is handled by our third-party payment processor, Square. We store your name, email address and shipping address so we can process your order. If you are logged into your Normal Bicycles account when you purchase something on our site, we associate that order with your Normal Bicycles account.

Your credit card information saved by our third-party payment processor and shipping address may be used for purchases approved by you for goods and services from Normal Bicycles.

Additional information

How we protect your data

We use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it.  Our site uses encryption technology including Secure Sockets Layer (SSL) to protect your personal information during data transport. SSL protects information you submit via our website such as ordering information including your name, address and credit card number.

Links to other sites

It is important to note that this site might contain links to other sites, and that those sites may not follow the same privacy policies as Us. For instance, if you clicked on an advertisement on Store, this might take you away from this site and to an entirely different site. This includes links to advertisers, bicycle dealers, content providers, and business partners, who may use Our name and/or logos as a result of a co-branding or other agreement. These sites may send their own cookies to you, and may collect data and make uses of it that We would not. We do not control these sites or use, or bear any responsibility or liability for them.

Information from Children Under 13

We do not knowingly collect information online from children under 13.

California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.

To request a copy of the information disclosure provided by Normal Bicycles pursuant to Section 1798.83 of the California Civil Code, please contact legal@normalbicycles.com.

Privacy Policy Changes

As we continue to improve the services, products and the features we provide, this policy is subject to change.  We will post significant changes to this Policy here and/or other formats for you to review.  If we change our information practices or this Privacy Policy in such a way the your personal information may be used or shared in a manner not described in the Privacy at the time you provided it, we will give you the opportunity to opt-out of having your information used or shared in that new manner.

Contact Us

If you have questions about our Privacy Policy, please contact us at:

Normal Bicycles, LLC

298 Northampton St

Buffalo, NY 14208

email: legal@normalbicycles.com

Disclaimer

THE CONTENT IN THIS SITE IS PROVIDED “AS IS” AND WITHOUT WARRANTIES OF ANY KIND EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE OPERATION OF THIS SITE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THIS SITE OR THE SERVER THAT MAKES IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. WE DO NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE OR THE RESULTS OF THE USE OF THE MATERIALS IN THIS SITE IN TERMS OF THEIR CORRECTNESS, ACCURACY, RELIABILITY, OR OTHERWISE. APPLICABLE LAW MAY NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSION MAY NOT APPLY TO YOU.